![]() We recently caught up with “O” to delve into the intricacies of running a globally-loved style page, its position as a respected media outlet, and the current state of the online fashion community.ĬOMPLEX: How did Outlander begin and who was it created for? ![]() Built upon a foundation of mutual respect and a shared vision, the past six months have witnessed major collabs with the likes of SLAWN, Mia Khalifa and, more recently, Smino, all of which have served as a spotlight for the up-and-coming, the avant-garde, and the unconventional. And while it’s fair to say that posts featuring young designers and fan-faves like Off-White, KidSuper and A-COLD-WALL* perform well, it is Outlander’s own editorials that truly shine. With a keen pulse on the streetwear scene, “O”-the anonymous powerhouse behind the page-curates content based on his personal taste and expertise, selecting pieces that resonate with the brand’s global audience while offering a fresh perspective. With a Twitter page boasting a formidable 370,000 followers and an Instagram page with 75k followers-which, in turn, caters to over 2 million profile views a month-Outlander’s success stems from its ability to strike a delicate balance between familiarity and novelty. As social media-driven fashion continues to dominate the industry landscape, Outlander Magazine is here to defy the norm.Īrriving onto the scene in 2014 amidst a bevy of Tumblr pages and Instagram moodboards, the self-described “blogger-zine” has carved a unique (and very succesful) path that shows no signs of letting up. ![]()
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